Google and Samsung smartphones are gaining on Apple’s iPhone in mobile gaming monetization, according to a new study of 1.4 million players across North America in June from DeltaDNA, as noted by VentureBeat.
The study calculates the percentage of overall players spending money on games each day and the average revenue per daily active user (ARPDAU). The Samsung Galaxy S8+ achieved the highest in both metrics with a 3.3% daily conversion and $0.54 ARPDAU. The iPhone 7 Plus came in second with 2.6% and $0.36 with Google’s Pixel XL closely behind with 2.6% and $0.32.
The study also looked at the percentage of free-to-play (F2P) players going on to spend money each day when using the latest iPhone, Samsung Galaxy S, and Google Pixel smartphone models. The Samsung Galaxy S8+, the most recently released smartphone in the study, is not only generating the highest ARPDAU — it also has the largest payer fraction.
The study also looked at the percentage of free-to-play (F2P) players going on to spend money each day when using the latest iPhone, Samsung Galaxy S, and Google Pixel smartphone models. The Samsung Galaxy S8+, the most recently released smartphone in the study, is not only generating the highest ARPDAU, it also has the largest payer fraction.
“The fact that iOS games monetize better that those on Android is well known, but what’s interesting is how the screen size and performance of the device contribute massively to strong monetization,” Mark Robinson, CEO of DeltaDNA, told VentureBeat. “It may have taken 10 years for anyone to make a smartphone that can challenge the iPhone for games. Our study shows that gamers certainly feel that the latest Samsung Galaxy and Google Pixel devices aren’t far off.”
