New data from Consumer Intelligence Research Partners— as noted by 9to5Mac — shows that, during the April to June quarter, Apple attracted more Android switchers than at any time in the past 12 months. CIRP IRP also reports that the iPhone 7/Plus accounted for 81% of all U.S. iPhone sales in the quarter, at 47% for the standard model and 34% for the Plus.
The research group writes: “The good news for Apple is that relative to earlier quarters, they attracted a higher percentage of iPhone buyers from Android phones. In the past three quarters before the June 2017 quarter, Android owners had represented 14% to 17% of iPhone buyers. With lengthening upgrade cycles and a growing percentage of owners with the most recently released models, continued platform switching will be important to the success of the next iPhones …
“The newest iPhone models, 7 and 7 Plus, accounted for a much higher share of total iPhone sales in this quarter than the March 2017 quarter,” said Josh Lowitz, CIRP Partner and Co-Founder. “Sales of legacy models appear to have finally diminished, after showing sustained strength in recent quarters. In the year ago June 2016 quarter, legacy models accounted for 34% of iPhones sold, compared to 19% in this quarter.”
