Sunday, June 18, is Father’s Day. Ebates, which specializes in cash back shopping and subsidiary of the global internet services company Rakuten, has announced the results of its 2017 Father’s Day survey.
The national survey was conducted online by Propeller Insights on behalf of Ebates and fielded among 1,000 adults. It turns out that dad is easy to please this year—the key to his heart are electronics (18%), power tools (15%) and tickets to a sporting event (14%). One in 10 dads also admit that they’d like some outdoor equipment like camping, fishing or hunting supplies (10%).
Dads are in luck this year, too, because when asked what Americans think dad wants for Father’s Day, they are generally in agreement with what dad says: 15% say dad wants power tools, and 14% say he wants electronics. The majority of respondents plan to spend less than $50 on a gift (62%).
The survey also discovered that almost half of all Americans plan to buy a gift for their dad this year (45%), and 16% plan to buy one for their husband. However, only 2% will buy a gift for their father-in-law—and 36% won’t buy a Father’s Day gift at all. Grandpas and brothers are also popular—when asked to which father figure other than their father they would be most likely to give a gift; 15% of the respondents chose their grandfather or their brother (10%).
