Apple is still in the lead among cell phone manufacturers with an American Customer Satisfaction Index (ACSI) score of 81 (out of 100). This year, the top smartphone brand is the 4-inch iPhone SE with a score of 87.
The Galaxy S6 edge+ ties the iPhone 7 Plus in second place (86), while the Galaxy S6 edge takes third (85). Motorola’s Moto G and the LG G4 trail behind with scores of 75 and 73, respectively. The lowest-rated model, however, belongs to Samsung – the Galaxy Core Prime (70).
“Over the past few years, the general trend for smartphones has been toward larger screens,” says ACSI Managing Director David VanAmburg. “But apparently, consumers were craving a new iteration of a smaller, less expensive phone as the iPhone SE – Apple’s first update to a 4-inch phone since 2013 – comes in first in ACSI this year.”
The ACSI report is based on 36,194 customer surveys collected between May 17, 2016, and April 25, 2017.
