Apple wants to sell consumers a premium TV bundle, which combines HBO, Showtime and Starz, all to be available on the Apple TV and iOS devices, according to re/code. The company already offered each channels individually.
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However, it has approached the three networks about rolling them up into a single package, as conventional pay TV operators sometimes do, notes re/code, although the article says the charge for such a bundle is uncertain. Apple currently sells HBO for $15 a month, Showtime for $11 a month, and Starz for $9 a month.