The top ranked intimate brands continued to outperform the S&P and Fortune 500 indices in revenue and profit over the past 10 years, according to MBLM’s Brand Intimacy 2017 Report, which is the largest study of brands based on emotions. The most intimate brand in the U.S. is Apple, followed by Disney and Amazon.
The Top 10 is rounded out by: Harley Davidson, Netflix, Nintendo, Samsung, Whole Foods, BMW and Toyota. Amazon and Apple are more successful than most in crossing age groups and income levels, according to MBLM, a company that offers consulting, branding, experience and technology services.
Brand intimacy is defined as a new paradigm that leverages and strengthens the emotional bonds between a person and a brand. If top S&P and Fortune 500 brands performed at the same growth rate as the top intimate brands, an average S&P company would have earned an additional $7.7 billion in revenue and $5.3 billion in profit, says Mario Natarelli, MBLM’s managing partner.. An average Fortune 500 company would have generated an additional $20.3 billion in revenue and $2.9 billion in profit, he adds.
This year’s report contains comprehensive rankings of brands based on emotion, analyzing the responses of 6,000 consumers and 54,000 brand evaluations across 15 industries in the U.S., Mexico and UAE [United Arab Emirates]. MBLM’s reports and interactive Brand Ranking Tool showcase the performance of almost 400 brands.
