Saturday, November 23, 2024
Archived Post

iPhone 7/7 Plus adoption outpaced that of the iPhone 6s/6s Plus during first month of sales

A new report from research firm Consumer Intelligence Research Partners — as noted by 9to5Mac — shows that iPhone 7 and 7 Plus adoption outpaced that of the iPhone 6s and 6s Plus during its first month of sales, although falling short of the iPhone 6/6 Plus launch.

“The iPhone 7 and 7 Plus launch falls between the wildly-successful iPhone 6 and 6 Plus launch in 2014, and the somewhat disappointing launch of the iPhone 6S and 6S Plus in 2015,” said Josh Lowitz, CIRP partner and co-founder. “The combined share for the 7 and 7 Plus launch is up slightly from the 71% share for the iPhone 6S and 6S Plus in 2015, and down considerably from the 81% share for the iPhone 6 and 6 Plus in 2014. The iPhone 6 and 6 Plus benefitted from a new form factor, a larger screen, and the introduction of the even larger and premium-priced Plus model.”

Customers switching from an Android device to an iPhone was about 17% this year. That’s up from 12% for the launch of the iPhone 6s/6s Plus last year.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.