Archived Post

Survey: U.S. consumers would buy cars from Apple and Google

TECHnalysis Research recently surveyed 1,000 U.S. consumers who both own a car and are planning to purchase a new one within the next two years. The results — as noted by Fast Company — show that half of the respondents would give at “least moderate” consideration to purchasing a car from a tech company. 

In the case of Apple- and Google-branded cars, about one third would give serious consideration to a purchase, and just over 10% said they would definitely purchase a car from one of those companies. Fifty-nine percent said they were at least moderately interested in a Google car versus 52% for an Apple car, and 33% said they were at least seriously interested in a Google car versus 28% for an Apple car.

Of course, Apple has never confirmed such plans. But rumors and speculation about “Project Titan” continue.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.