Monday, November 18, 2024
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Lack of upgrades hammering Mac sales

Apple, you might want to give us some Mac upgrades ASAP. Mac sales are continuing to slide, according to data from two research groups.

According to both Gartner and IDC, during the third quarter (3Q) of 2016, Apple shipped five million Macs. That’s down from 5.4 million in the year-ago quarter, according to Gartner — and down from 5.8, according to IDC. That’s a 13.4% decline. And Apple can’t blame it on sales lost to the iPad, since tablet sales aren’t picking up the slack. The problem, everyone agrees, is a stale Mac line-up.

According to Gartner, Apple shipped two million Macs in the U.S. in Q3 2016, a 10.7% decline from 2.3 million in 3Q 2015. This places the company fourth among this country’s PC (as in “personal computer,” not necessarily Windows machines) manufacturers with 12.9% market down (down from 14.3% in 3Q 2015). Ahead of Apple are HP (29.7% market share, up 3.1%), Dell (23.5% market share, up 1.6%), and Lenovo (14.1%, up 15.3%).

Globally, Apple’s personal computer market share in the third quarter 2016 is 6.7%, according to Gartner. That’s down from 7.3% in the year-ago period. Apple is number five among worldwide computer makers, trailing Lenovo (20.9%, down 2.4%), HP (20.4%, up 2.3%), Dell (14.7%, up 2.6%), and Asus (7.8%, up 2.4%).

According to IDC, during 3Q 2016, Apple shipped five million Macs, down from 5.4 million in the year-ago quarter. That’s a 13.4% decline. And Apple can’t blame it on sales lost to the iPad, since tablet sales aren’t picking up the slack. The problem, everyone agrees, is a stale Mac line-up.

According to IDC, Apple shipped 2.1 million Macs in the U.S. in Q3 2016, a 13.2% decline from 2.4 million in 3Q 2015. This places the company fourth among this country’s computer manufacturers with 12.9% market down (down from 14.3% in 3Q 2015). Ahead of Apple are HP (28.8% market share, up 5.8%), Dell (26.2% market share, up 10.8%), and Lenovo (12.2%, up 17%).

Globally, Apple’s personal computer market share in the third quarter 2016 is 7.4%, according to IDC. That’s down from 8.1% in the year-ago period. IDC says Apple is number four among worldwide computer makers, trailing Lenovo (21.3%, down 3.2%), HP (21.2%, up 3.3%), and Dell (15.8%, up 6.2%).

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.