Apple remains the world’s most valuable brand this year, topping Interbrand’s annual rankings of the Best Global Brands for the fourth consecutive year. Apple’s brand value grew by 5% to US$178 million.
Coming in second, Google’s brand value rose 11% to $133 million. Coca-Cola, Microsoft, Toyota, IBM, Samsung, Amazon, Mercedes-Benz and GE round out the Top 10. Dior and Tesla enter the Best Global Brands report for the first time, at #89 and #100 respectively. The world’s five Top Growing Brands include Facebook (48% growth), Amazon (33%), LEGO (25%), Nissan (22%) and Adobe (21%).
Interbrand’s 17th annual report analyzes how brands help grow businesses—from delivering on customer expectations to driving economic value. The ranking is based on three key components that contribute to a brand’s cumulative value:
- The financial performance of the branded products and services
- The role the brand plays in influencing customer choice
- The strength the brand has to command a premium price or secure earnings for the company.
