Artists who make exclusive deals for Apple Music (even limited time ones) are supposedly being made harder to find on Spotify’s platform and are less likely to be included in featured playlists once they become available after the Apple Music exclusivity ends.
The practice has reportedly been ongoing for around a year with tracks by Tidal-exclusive artists seeing similar unfavorable consideration. Competition is ramping up between the services. Spotify claims to have 30 million subscribers, and Apple Music claims to have 15 million users.
