Apple has entered into an agreement with Cash Money Records — whose artists include Drake, Lil Wayne, Nicki Minaj, Young Money and Birdman — to create a documentary about Cash Money and Birdman, which will air exclusively on Apple Music, reports Bloomberg. However, the deal is NOT an agreement to secure all of Cash Money’s new albums exclusively, the article adds, quoting unnamed “people familiar with the deal.”
Apple has previously worked with with Drake in the past. His latest album, Views, was an Apple Music exclusive for a week when it launched in April.
The Cash Money Records documentary would mark another step in Apple’s effort to develop television programming. It has signed up Gwyneth Paltrow, Gary Vaynerchuk and will.i.am as judges for its Planet of the Apps reality show, which will see app developers fight it out to win venture capital investment, and in July it secured Carpool Karaoke, a spinoff of the popular segment in CBS’s Late Late Show with James Corden where global popstars sing along to their hits as they drive through Los Angeles. Apple is also funding a six-part miniseries starring Dr Dre called Vital Signs, The Hollywood Reporter reported in February.
