The latest smartphone operating system data from Kantar Worldpanel ComTech for the three months ending March 2016 shows Android continuing to grow sales across the EU5 (France, Germany, Italy, Spain, United Kingdom), the U.S., and Urban China. The growth came at the expense of iOS.
Android saw “solid gains in the EU5, up 7.1% points to 75.6%, according to Kantar Worldpanel ComTech. In the US, Android share increased 7.3% points to 65.5%, and in China, it rose nearly 6% points to over 77%, adds the research group.
In the EU5, iOS share declined from 20.2% to 18.9% in the three months ending March 2016. Windows phone sales dropped five percentage points to become 4.9% of overall smartphone sales in the region. Nearly 7% (6.6%) of new Android customers came from Windows, vs. just 3.3% from iOS. Among new iOS buyers, 2.6% migrated from Windows.
In Urban China, iOS continued to decline to 21.1% in the three months ending March, down from 26.1% in the same period a year ago, addsKantar Worldpanel ComTech. However, there is some bright news for Apple.
“Android share could also be negatively affected by high demand for the Apple iPhone SE. iPhone SE sales will be particularly important in China, where success in the mid-tier will determine the top player in the region,” says Lauren Guenveur, mobile analyst for Kantar Worldpanel ComTech. “ These factors should play out further in the next quarter.”
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