Tuesday, December 10, 2024
Archived Post

Designer details the intricate manufacturing behind the Apple Watch

Product designer Greg Koenig watched Apple’s Watch Craftsmanship videos and used his knowledge to provide a detailed step-by-step narrration of how Apple is crafting the gold, stainless steel, and aluminum Watch models.

Our take on the news:

Koenig’s analysis is a detailed and fascinating look at the precision manufacturing that underlies Apple’s products. The take home message is that Apple has the money and manufacturing expertise to create products that cannot be duplicated by competing companies.

Steve Sande
the authorSteve Sande
Steve is the founder and former publisher of Apple World Today and has authored a number of books about Apple products. He's an avid photographer, an FAA-licensed drone pilot, and a really bad guitarist. Steve and his wife Barb love to travel everywhere!