On today’s AWT News Update podcast:
- A new Swedish “hypercar” will support Apple’s CarPlay, if you have $1.89 million to buy one of the vehicles
- Dr. Buzz Aldrin may have walked on the moon and taken a sub to the resting place of the Titanic, but he can’t get a new app through the App Store approval process
- Apple and three other companies agree to pay a $415 million settlement in an anti-poaching lawsuit
- Gartner says Apple was the number one seller of smartphones in the 4th quarter of 2014
- Apple will be using the “soft sell” to sell the Watch at Apple Stores
Listen to the AWT News Update every weekday for a quick overview of stories we may not have published on the blog.
Although the Apple Watch hasn’t shipped yet and there’s no guarantee that it will be a success in the marketplace, it has already won a prestigious design award. On February 27 in Munich, Germany, the Apple Watch was awarded the gold in the watches/jewelry category at the iF Design Awards 2015.
The juror’s statement says it all:
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“The idea of combining classic materials such as leather and metal with state-of-the-art technology to create a very individual fashion accessory has resulted in a delightful product offering a holistic user experience. The Apple Watch scores highly for each design detail and is an altogether extraordinary piece of design. For us, it is already an icon.”
Apple also picked up iF Design Awards for the iPhone 6, iPhone 6 Plus, iPhone 6 Silicone Case, and iPhone 6 Leather Case. Overall, the company is ranked 7th in the iF
