Apple is bringing its Watch marketing blitz to China with a cover appearance and multi-page spread in East Touch, a lifestyle and street fashion magazine based in Hong Kong.
As noted by Hypebeast via MacRumors, the full-color editorial displays the Apple Watch and Apple Watch Sport on models in a variety of real-life settings. In recent weeks, the Apple Watch also has been spotted on the cover of Self magazine and in the pages of Vogue Paris.
Our take on the news:
Apple’s Watch marketing continues its fashion focus as Apple courts a new type of customer with its watch wearable. The company will need this support from the fashion industry if the Watch is to attract buyers outside its familiar technology circle.
