Ahead of the February 27th release of romantic comedy Focus, Apple has provided a detailed look at the role Final Cut Pro X played in the production and development of the motion picture.
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““What I love about Final Cut Pro X is that it allowed me to be involved with, and in control of, every aspect of making our film.””
Our take on the news:
These short profiles by Apple are wonderful testimonies to what can be accomplished with Apple’s technology and some creative thinking. It’s especially encouraging to see Final Cut Pro X highlighted as the software was criticized for being too simplified when it launched in 2011. Apple listened to the complaints and steadily improved the software to the point where it is capable of editing a major motion film.
