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1-in-3 Chinese consumers delay smartphone purchases (but iPhone users are the most optimistic)

Strategy Analytics wireless smartphones team has released “China Smartphone: Consumer Purchase Intentions Post Covid-19” based on a survey of 1,300 consumers March 21-25. It has some (kinda) good news for Apple.

The report concludes that although Chinese are more optimistic about a rapid sling shot return to normal than U.S. or European consumers, smartphone replacement and 5G adoption have certainly been slowed. Other key findings:

° Smartphone and 5G were not immune from delayed purchasing in China. 37% have delayed a new smartphone purchase and 32% delayed 5G adoption.

° Apple users not surprisingly are the most optimistic with 41% intending to buy a new smartphone device as planned or sooner than planned.

° In contrast, Huawei owners were more broadly split with 42% delaying or cancelling planned purchases but another one in four expect to buy as scheduled. 

° Two thirds have postponed a planned trip while 40% have delayed purchases of cars, furniture, major appliances.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.