Why is Shop With a Specialist Over Video for iPhones only?

On March 14 Apple launched Shop with a Specialist over Video, a live shopping experience on apple.com for customers in the U.S. The goal is to help folks find the right iPhone for them.

But why is it for iPhones only? Such a service would also be great for potential buyers of iPads, Apple Watches, HomePods, Macs, and other devices

The service connects customers looking to purchase iPhone with a retail team member via a safe and secure, one-way video shopping session. With this new service, customers can browse the latest models, explore new features, and learn about Apple Trade In offers, carrier deals, switching to iOS, and various financing options.

Customers can visit apple.com/shop/buy-iphone, and in just a few clicks, connect with an Apple Specialist for service and advice on selecting the best iPhone model. Once connected, customers can compare features, colors, sizes, and find the best deal through the Apple Trade In program or their carrier, according to Karen Rasmussen, Apple’s head of Retail Online.

Shop with a Specialist over Video is available to customers in the U.S. from 7 a.m. to 7 p.m. PT every day on apple.com/shop/buy-iphone. During the session, an Apple team member will be on camera sharing their screen, but they will not be able to see the customer. If customers find that a session is unavailable or access the page after hours, they can contact a Specialist over the phone or via chat 24 hours a day.

That’s all great. But Shopping with a Specialists should be expanded to include more Apple devices.

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