Counterpoint Intelligence Research Partners completed its quarterly survey of US Apple customers, including ones that bought a new iPhone, iPad, Mac, or Apple Watch in the March 2023 quarter. And CIRP found that the premium models in the iPhone lineup did better than ever.
March 2023 was the second full quarter of availability for the new iPhone 14 models. In the quarter, the four iPhone 14 models together accounted for 75% of all US iPhone sales. This represents an increase over the 71% of sales for iPhone 13 models in the March 2022 quarter .
The iPhone 14 lineup achieved one of the highest shares for the newest phones in a March quarter since CIRP began tracking new iPhone sales by model 11 years ago.
