Categories: News

The Mac is only Apple’s fourth most popular product

A new report from Consumer Intelligence Research Partners (which you’ll need a subscription to read) analyzes overlapping ownership of the four leading products: iPhone, iPad, Mac computers, and Apple Watch. 

Not surprisingly, iPhone is the dominant product, according to CIRP. Almost 90% of Apple customers own an iPhone, with a customer defined as someone who purchased any of those four products in the quarter of the survey.

In second place is the iPad and in third place is the Apple Watch. The Mac comes in fourth at 50%.

“Part of the Apple appeal is the power of the ecosystem. The various hardware offerings work well together,” says CIRP. “iMessage crosses seamlessly between phones and computers. iCloud storage provides backup and file sharing across devices. Apple Music is easily accessible on all devices.”

Dennis Sellers

Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.

Recent Posts

Gurman: Apple needs to take the next step and make the iPad a true laptop replacement

Bloomberg’s Mark Gurman says new iPads are due to arrive on Tuesday, and Apple should go…

7 hours ago

Top Apple-related stories this week (April 29-May 3)

Here are the top Apple-related articles at Apple World Today for the week of April…

1 day ago

Today’s deal: Join the Spot Club, Get 2 Days of Parking at The Parking Spot for Just $9.99!

With the The Parking Spot, you can get easy long-term parking at airports nationwide. With…

1 day ago

Apple motion to be removed from Astroworld catastrophe denied

The start of the civil trial over who is responsible for the deaths and injuries…

2 days ago

iPad sales expected to grow by double digits this year

iPad sales are expected to grow by double digits this year.

2 days ago

iPhone shipments decline 13% year-over-year, but average selling price grow 2%

The global smartphone market grew by 6% year-over-year (YoY) to reach 296.9 million unit shipments…

2 days ago