In a 2015 Seeking Alpha article, analyst J.M. Manness said that Apple could conceivably move to the number two or even number one spot in the personal computer manufacturing list. I think his points are still valid.
“In the past, Macs had been purchased mostly by consumers and artists, with few sales in the typical corporate environment. This has been changing lately driven by several factors,” Manness wrote. “First, some see the value proposition in a computer that needs significantly less support than the Windows PC. Many have written on this topic, although not all agree. Google and Cisco have been leaders in large companies going for Macs wholesale. A second driving force has been the BYOD movement initiated by smartphones and the related choose your own device options. All this has been driven by the halo effect of the iOS devices.”
In addition to the iOS “halo effect,” the analyst saw the Mac continuing to gain market share due to:
(One note: if you figure the iPad into the equation, which most research groups don’t, Apple already leads in the personal computer market.)
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