The Apple Card is now here (at least for U.S. customers)

The Apple Card is now available in the U.S. Customers can apply for an Apple Card through the Wallet app on iPhone in minutes and start using it with Apple Pay in stores, in apps and on websites. 

It has no fees, encourages customers to pay less interest, offers an easy-to-understand view of spending and provides a new level of privacy and security, according to Jennifer Bailey, Apple’s vice president of Apple Pay. This launch follows the Apple Card preview earlier this month, during which a limited number of customers were invited to apply early.

Apple Card’s rewards program, Daily Cash, gives back a percentage of every purchase as cash on customers’ Apple Cash card each day. Customers will receive 2% Daily Cash every time they use Apple Card with Apple Pay, and 3%Daily Cash on all purchases made directly with Apple, including at Apple Stores, apple.com, the App Store, the iTunes Store and for Apple services.

Bailey says the Apple Card is extending 3% Daily Cash to more merchants and apps. Starting today, customers will receive 3% Daily Cash when they use Apple Card with Apple Pay for Uber and Uber Eats. Customers can request a ride through Uber in more than 700 cities across the globe and order a meal through Uber Eats in more than 500 cities around the world. Apple Card will continue to add more popular merchants and apps in the coming months, says Bailey.

For purchases made with the titanium Apple Card, customers will get 1% Daily Cash.

Bailey says the Apple Card delivers new experiences only possible with the power of an iPhone, including reaching support 24/7 by simply sending a text from Messages. To help customers better understand their spending, Apple Card uses machine learning and Apple Maps to clearly label transactions with merchant names and locations in Wallet,5 and provides weekly and monthly spending summaries.

There are no fees associated with the Apple Card: no annual, late, international or over-the-limit fees. To help customers make informed choices, Apple Card shows a range of payment options and calculates the interest cost on different payment amounts in real time.

The credit card also provides a new level of privacy and security, according to Bailey. The security and privacy architecture created for Apple Card means Apple doesn’t know where a customer shopped, what they bought or how much they paid.

Apple is partnering with Goldman Sachs as its issuing bank. Goldman Sachs says it will never share or sell data to third parties for marketing and advertising. Apple is also partnering with Mastercard to provide the support of a global payments network.