T-shirts urge Apple to ‘Think Different (again)’

As noted by Cult of Mac, a company called Throwboy has released a new line of T-shirts urging Apple to “Think Different (again).”

Making a sarcastic play on Apple’s “Think Different” and “It all just works,” the tees sport messages such as the aforementioned “Think Different (again)” and “It all just kinda works.”

“Whether you think the Cupertino tech giants are innovating or iterating, the topic has become a debate … for the past few years,” company founder Roberto Hoyos wrote on the Throwboy blog. “We decided to have a little fun … (and) spark some conversation around the community we like so much.”

The six Apple T-shirts, which come in a variety of colors, can be purchased for $28 each on the Throwboy website.

“Think different” was an advertising slogan for Apple in 1997 created by the TBWA/Chiat/Day ad agency. It was used in a TV commercial, several print advertisements, and a number of TV promos for Apple products. The use of the slogan ended in 2002.