A new survey from Gene Munster’s Loup Ventures finds Apple Pay’s year-over-year growth has been “impressive” with active users more than doubling. Still, the research group believes that only 16% of iPhone users have enabled the digital payment service.
Still, Loup Ventures is optimistic that Apple Pay will gain widespread adoption over the next 3-5 years given integration OS and iOS makes it the easiest to use digital wallet. The research group’s survey showed that:
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