Apple introduced several new privacy improvements to its iPhone and iPad lineup with the rollout of recent iOS and iPadOS updates.The new features, which include App Store privacy labels, are part of the firm’s latest efforts to bolster user privacy.
Camera/mic recording indicators, Safari in-browser password monitoring, approximate location sharing, and clipboard access alert are among the other new prominent security features of iOS 14.4 and iPadOS 14.4.
And with Apple expected to roll out the controversial tracking prompts feature in the spring now, SellCell, a site for selling iPhones, surveyed more than 2,000 iPhone and iPad users in the US to understand their attitude towards online privacy, what they think about Apple’s new privacy policies, and more.
Survey highlights:
When asked how well they understand Apple’s new privacy policies, these were the responses: Extremely well (13%), Very well (29%), Moderately well (21%), Slightly well (9%), and Not well at all (28%).
As Apple’s upcoming “App Tracking Transparency” feature will let a user decide whether or not to allow being tracked by an app, SellCell asked a series of related questions to understand how users might respond to such prompts.
As App Store privacy labels now give an overview of all sorts of data a particular app collects beforehand, SellCell asked the survey participants whether they would refrain from downloading an app that asks for too much personal info. 57% agreed, versus 43% not in accord.
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