Study: 62% of Apple TV+ subscribers are on the free plan

In the fourth quarter of 2020, the majority of Apple TV Plus subscribers — 62% — said they were on the free promotional offer that Apple extended to buyers of its hardware devices, according to research firm MoffettNathan’s Q4 2020 SVOD Tracker report, according to Variety.

The bad news: 29% of those said they do not plan to resubscribe once the promo period expires; only 30% said they plan to renew at the regular $4.99/month price (and the rest were unsure).

The MoffetNation data suggests that roughly 18% of Apple TV Plus subscribers plan to leave the service once their promotional offer ends, versus 3% of Disney Plus customers on free plans, the MoffettNathanson report said.

However, Apple has extended the free-access period for Apple TV Plus customers who signed up through its one-year-free subscription offer through July 2021. The 12-months free of Apple TV Plus remains