Strategy Analytics: Google Assistant to gain popularity over Apple’s Siri and Samsung’s Bixby

By 2022, devices running Google Assistant are going to be much more prevalent in the smartphone market than those running competing native voice assistants like Apple’s Siri or Samsung’s Bixby, according to Strategy Analytics. The research group says one out of every three smartphones sold worldwide this year will use artificial intelligence (AI) to power virtual assistants. 

Virtual assistants have already become common in premium tier smartphones. In 2017 already over 93% of premium tier smartphones (with a wholesale price above $300) sold worldwide have a virtual assistant integrated out-of-the-box. The penetration will expand fast to lower price tiers, mainly with the help of Google Assistant, according to Strategy Analytics. In 2020 the research group estimates that over 80% of the smartphones sold with a wholesale price of over $100 will have a virtual assistant integrated natively.