Some Apple Intelligence features may eventually require a subscription

Apple may eventually turn some of its artificial intelligence features into paid services, similar to iCloud+ subscriptions, according to Bloomberg’s Mark Gurman in his latest “Power On” newsletter.

“There’s an opportunity to turn AI features and other software into paid services, but it will take time. Though Apple Intelligence will be free to start, the long-term plan is to make money off the capabilities,” he writes. “The company could eventually launch something like “Apple Intelligence+” — with extra features that users pay monthly fees for, just like iCloud. On top of that, Apple will get a cut of the subscription revenue from every AI partner that it brings onboard.”

Apple announced Apple Intelligence at last month’s Worldwide Developer Conference. It will be deeply integrated into macOS Sequoia, iOS 18, and iPadOS 18. It harnesses the power of Apple silicon to understand and create language and images, take action across apps, and draw from personal context to simplify and accelerate everyday tasks. Here are all the features of Apple Intelligence as listed by Apple in a press release:

This info from Gurman is from the free edition of “Power On”. If you like it, consider subscribing to Bloomberg.com—you’ll receive the newsletter earlier and get exclusive access to a Q&A section.