SKOOG, Sesame Workshop team up for new interactive platform for kids

SKOOG Inc., a media tech company, has announced a global partnership with Sesame Workshop, the nonprofit organization behind Sesame Street, introducing a new interactive platform that merges tactile technology with an ever-expanding content library featuring Sesame Street characters. 

The platform combines multi-sensory play with fun, interactive content and meaningful learning experiences, according to SKOOG CEO Gregg Stein. Originally focused on helping children with disabilities express their creativity through music, the team at SKOOG created a suite of hands-on technology devices that children of all abilities can enjoy, he adds. 

SKOOG’s patented platform includes a parent-controlled app with cube-like hardware that lets kids play and create without relying solely on a smartphone screen. Sesame Street is SKOOG’s first children’s brand collaboration; the new platform will combine SKOOG technology with Sesame Workshop’s early childhood expertise and educational content to create a new hands-on – and screen-independent – way to play. 

By pressing soft, squeezable, interchangeable RFID buttons on their SKOOG Cube, little ones will be able to enjoy interactive songs, games, and stories featuring the voices of Sesame Street characters.

Skoog is launching at this week’s (virtual) Consumer Electronics Show. You can learn more by signing up at: https://skoog.media/.