The news of Apple rebranding the iBooks Store to Apple Books, and preparing a fresh new entry in the digital publishing landscape, is welcome, says Bradley Metrock, CEO of Score Publishing.
“Apple’s bookstore, much like many other parts of the company these days, has suffered from neglect,” he writes. “The store, as it is currently, evokes a vision of tumbleweed blowing through an empty desert: nobody’s home, nobody cares, and it’s quite clear there is no larger strategy present.”
Metrock says Apple’s digital book store needs to be re-engineered from the ground up. He recommends that:
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