NewsTV

Sambo TV measurements the third season debut of ‘Ted Lasso’ was up 59% from the season two premiere

There doesn’t need to be a fourth season of "Ted Lasso" (but it may happen anyway).

About 870,000 Samba TV-measured U.S. households tuned in to the first episode of season three of Apple TV+’s “Ted Lasso” in the first four days since it debuted on the streaming service, according to the audience analytics company. That’s up about 59% from the 546,000 households Samba measured for the Season 2 premiere.

Deadline notes “that this doesn’t tell the whole viewing story, though it does give a pretty good picture of the premiere’s performance.” Samba TV doesn’t measure mobile; however, their sample includes a panel of 3 million terrestrial TVs, weighted to the U.S. Census. By contrast, Samba TV’s panel is nearly 100x larger than Nielsen’s household footprint of 45,000 homes, notes Deadline.

The third season of “Ted Lasso” debuted on Wednesday, March 15 and will be followed by new episodes weekly, every Wednesday.  Moving to its new mid-week premiere, it’s marks the first Apple TV+ series to launch midweek.

About Apple TV+

Apple TV+ is available on the Apple TV app in over 100 countries and regions, on over 1 billion screens, including iPhone, iPad, Apple TV, Mac, popular smart TVs from Samsung, LG, Sony, VIZIO, TCL and others, Roku and Amazon Fire TV devices, Chromecast with Google TV, PlayStation and Xbox gaming consoles, and at tv.apple.com, for $6.99 per month with a seven-day free trial. 

For a limited time, customers who purchase and activate a new iPhone, iPad, Apple TV, Mac or iPod touch can enjoy three months of Apple TV+ for free. For more information, visit apple.com/tvpr and see the full list of supported devices

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.