Potential writers’ strike could have big impact on Apple TV+

Apple TV+ has built a smaller library than many of its rivals, investing in original films and series featuring A-list talent. However, ahead of a potential writers’ strike, that strategy could leave the streamer facing two key vulnerabilities, according to Business Insider.
​Experts who spoke to Insider pointed to two major attributes that could create headwinds for Apple TV+: its relatively limited library of content; and a more nascent relationship with producing unscripted programming, which came to the rescue for television networks during the last major strike more than a decade ago.

For starters, Apple’s library is significantly smaller than many rival streamers. Apple TV+ has almost 200 original series and fewer than 60 original films. But, by comparison, Prime Video, Netflix, and Discovery+ offer viewers thousands of TV series, according to ReelGood data from the end of 2022. And the libraries at HBO Max, Disney+, Paramount+, and Peacock’s premium service all number in the hundreds of shows.

Platforms boasting more robust libraries could fare better in attracting and retaining subscribers throughout the turbulence, experts told Business Insider.

About Apple TV+

Apple TV+ is available on the Apple TV app in over 100 countries and regions, on over 1 billion screens, including iPhone, iPad, Apple TV, Mac, popular smart TVs from Samsung, LG, Sony, VIZIO, TCL and others, Roku and Amazon Fire TV devices, Chromecast with Google TV, PlayStation and Xbox gaming consoles, and at tv.apple.com, for $6.99 per month with a seven-day free trial. 

For a limited time, customers who purchase and activate a new iPhone, iPad, Apple TV, Mac or iPod touch can enjoy three months of Apple TV+ for free. For more information, visit apple.com/tvpr.