As noted by Business Insider UK, a new National Bureau of Economic Research working paper attempts to infer demographics based on people’s consumer behavior or media consumption. The researchers found that “no individual brand is as predictive of being high-income as owning an Apple iPhone,” based on 2016 data.
The economists at the University of Chicago found that owning an iPhone gave them a 69% chance to correctly infer that the owner was “high-income,” which they defined as being in the top quartile of income for households of that type. Apple smartphones being closely correlated with high income is a recent trend, according to the research.
“Knowing whether someone owns an iPad in 2016 allows us to guess correctly whether the person is in the top or bottom income quartile 69 percent of the time,” according to the paper. The researchers used data from Mediamark Research Intelligence, which had a sample size of 6,394. The data includes bi-annual questionnaires as well as information like household income from a face-to-face interview.
Like this article? Consider supporting Apple World Today with a $5 monthly Team AWT membership.
As you’ve probably noticed (at least I hope you have, or else I’ve made a…
Here are the top Apple-related articles at Apple World Today for the week of May…
One of the biggest reasons people are starting to lean on AI for knowledge and…
The internet offers infinite forms of entertainment, and the world of on-line gaming isn't any…
PDF Expert is a uniquely fast, reliable, easy-to-use PDF editor that is built with the…
Apple is developing a “significantly thinner version” of the iPhone that could be released next…