New Roku Voice Remote Pro sports an Apple TV+ button

Roku has unveiled the US$29.99 Roku Voice Remote Pro, which features — as noted by The Verge — an Apple TV+ button. It’s the first time an Apple TV+ button has appeared on any remote control.

The remote is compatible with all Roku TV models, audio devices, and select streaming players for $29.99. According to Mark Ely, vice president, Retail Product Strategy at Roku, it features:

• Rechargeable battery: Keep the remote powered for months on a single charge. It works with any standard USB charger
• Lost remote finder: Say “Hey Roku, where’s my remote?” or use the free Roku mobile app (available for iOS and Android) and listen for a little chime to locate everyone’s favorite TV companion.
• TV controls: Power the TV, adjust volume and mute.
• Personal shortcuts:  Save favorite voice commands for one-touch control (press and hold after giving a voice command to save).
• Private listening: Don’t wake the house, just plug headphones (sold separately) into the headphone jack and the TV will mute automatically.
• Hands-free: Forget about reaching for the remote. Just say “Hey Roku” and a command to turn the TV on, adjust the volume, control playback, and more without lifting a finger.
• Push-to-talk: Prefer not to have always on listening devices in the home? Leverage the hardware switch to turn off the hands-free voice feature and use push-to-talk voice controls.