Most iPhones are sold in carrier stores, not Apple retail stores

Photo courtesy of USA Today

Conventional wisdom suggests that consumers gravitate toward Apple Stores when buying an iPhone. Advertising, anecdotes, and memes all point in that direction, showing customers waiting in line at an Apple Store for the latest model. 

However, a new report from CIRP says that in reality, carrier stores – AT&T, Verizon, and T-Mobile – actually dominate the market, accounting for two-thirds of US iPhone sales. Apple has a respectable but smaller share of total sales with roughly one quarter, while other retailers sell the remaining less than 10%, adds the research group.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.