Mark Gurman offers predictions for Apple’s plans beyond 2023

In his latest “Power On” newsletter, Bloomberg’s Mark Gurman says that while the product lineup for 2023 will probably let Apple meet financial targets this holiday period, it really just serves as a stopgap for 2024, when larger changes are planned. Here’s a look at what’s coming beyond 2023:

° The Vision Pro. While it won’t generate much revenue in the near term, the headset will help draw consumers to Apple retail stores and create a halo effect over the company’s products. 

° The 10-year anniversary Apple Watch. The product is slated to get its “Series X” redesign, and new health features like a blood pressure monitor are expected to come next year or in 2025. Apple is also working on an AI-powered health coaching service.

° Tablet upgrades. The iPad Pro is getting its first redesign in five years, including an OLED display for both the 11-inch and 13-inch models. The accessories for the product are also getting a boost, with the company planning a revamped Magic Keyboard that uses a metal-top case to match its laptops.

° Processor power. The M3 transition (the company’s first 3-nanometer Macs) will be arriving at full steam, with MacBook Airs, MacBook Pros and other Macs primed to get the new chips. 

° Bigger iPhone screens. After getting a major redesign this year, the Pro iPhones are destined to get slightly larger displays next year. Screens are another major factor driving iPhone hardware upgrades.

° Artificial intelligence. Perhaps most importantly, Apple sees 2024 as the year it plans to enter the generative AI race. As I reported in July, the company is working on an internal tool dubbed “Apple GPT” along with its own large-language model called Ajax. 

“With so many of these advances not coming for months or longer, Apple just needs to make sure its interim products can keep customers loyal,” Gurman writes. “And despite mostly modest updates in 2023, the latest devices will probably do the trick.”

This info from Gurman is from the free edition of “Power On”. If you like it, consider subscribing to Bloomberg.com—you’ll receive the newsletter earlier and get exclusive access to a Q&A section.