Sunday, September 24, 2023

Mac sales are down, iPad sales are up in the first quarter of 2023

iPad and Mac

PC (desktops, notebooks and workstations) shipments in the U.S. declined year-on-year in the first quarter of 2023. And the news was mixed for Apple.

PC sales declined 28% year-over-year to 14 million units during the time period. Notebook (including mobile workstations) shipments fell 31% to 11.4 million units, while desktop (including desktop workstations) shipments were down 28% to 2.7 million units. 

Apple sold approximately 1.7 million Macs in the first quarter of 2023 for 12.2% of the U.S. PC market (Canalys doesn’t count iPads as PCs). That compares to sales of 2.7 million and 16.7% market share in the first quarter of 2022. That’s a decline of 35% year-over-year.

Ahead of Apple in the PC market in the US, as of the first quarter of 2023, are Dell (3.8 million units sold, 27.1% market share); HP (3.7 million units sold; 26.6% market share); and Lenovo (2.1 million units sold, 15.1% market share).

Despite the short-term struggle, Canalys says it anticipates a market recovery on the horizon. US PC shipments in quarter four of 2023 are expected to grow 6% year-on-year while full-year shipments in 2024 are forecasted to be 13% higher than in 2023.  

Canalys says tablets performed better than traditions PCs, with shipments dropping just 7% to 10.8 million units, largely driven by Apple’s strong iPad performance.

In the first quarter of 2023, the tech giant sold 5.4 million tablets in the U.S. for 50% market share. That compares to sales of 4.5 million units and 38.6% market share in the first quarter of 2022. The iPad saw annual growth of 20.5% year-over-year.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.