Apple Vision ProOpinions

Jugo CEO says the ‘real world’ isn’t ready for the Apple Vision Pro

Apple has been granted a patent that hints that the upcoming Vision Pro could detect and respond to your posture.

This week Apple unveiled its Apple Vision Pro, a “spatial computing” headset. But is the average consumer ready to utilize this product?

Joseph Tom, CEO of Jugo, a virtual meetings and events platform,  doesn’t think so. Here’s what he says in an email to Apple World Today: “No Headset, No Limits: Apple’s new headset introduced a digital world that the real world isn’t ready for. Apple is behind the ball here, with the advancements in Spatial and Mixed Reality AI – platforms already exist that provide the immersion Apple is offering, but without the need to have a bulky (and very expensive) piece of hardware strapped to your face. 

While the hardware will inevitably evolve, we are years away from consumers and businesses adopting these tools. While a convergence of the physical and virtual world is inevitable, it won’t be through massive ski goggles on your face – it will be using Spatial and Mixed AI – all done through your personal device – and what Apple has missed is that this is possible today, not tomorrow.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.