iPhone buyers are twice as likely to own a smart watch as Android buyers

Consumer Intelligence Research Partners has released its analysis of the results from its research on smartphones and smartwatches, including for Apple, Alphabet, and Fitbit products for the fiscal quarter that ended Sept. 28, 2019.

CIRP analysis indicates 35% of U.S. iPhone buyers have a smartwatch, compared to only 16% of U.S. Android buyers Among iPhone buyers, 19% have an Apple Watch, while 10% own a Fitbit. Among Android buyers, 4% own a Samsung watch, while 5% own a Fitbit.

“Among the relatively small share of all smartphone buyers that have any kind of smartwatch, iPhone buyers are twice as likely to own one than Android buyers,” says Josh Lowitz, CIRP partner and co-founder. “Not surprisingly, Apple Watch is the leading smartwatch for iPhone buyers, while about half as many own a Fitbit. Until now, Fitbit was a neutral brand, but now becomes part of the Google-Android-Pixel-Nest universe. This creates an interesting new Android entry point into the Apple ecosystem, with a decent percentage of iPhone owners now using a wearable that becomes a more Android-friendly device. Also, among the small percentage of Android owners that have a smartwatch, Samsung and Fitbit have roughly equal shares.”

CIRP bases its findings on its survey of 500 US mobile phone buyers, surveyed from Sept. 29 – Oct. 10, 2019 that activated a mobile phone in the U.S. in July- September 2019 period.