I’m expecting two (not multiple) Apple product launch events this fall

A new report from DigiTimes (a subscription is required to read the entire article) says Apple will “host a series of product launch conferences in September.” However, the Sellers Research Group (that’s me) thinks there were only be two.

I think there’ll be one in September. That’s when Apple will announce the iPhone 13, Apple Watch Series 7, and third generation AirPods. The second event will come in October. That’s when Apple will debut the M1X-equipped 14-inch and 16-inch MacBook Pros. I also expect to see a new Apple display unveiled at this time.

I also think we’ll see a new baseline iPad and an updated iPad mini. However, my prediction is that they’ll either: a) be announced at the September event, or b) more likely, be announced via press releases.