Hot Wheels id rolls into Apple stores

Mattel, Inc., has launched Hot Wheels id, which brings together physical and digital elements in a mixed play experience with identifiable vehicles, a smart Race Portal, Smart Track, and digital hub. It’s available exclusively at Apple.com, select Apple stores and on the App Store.

According to the folks at Mattel, for the first time in history, kids can scan their Hot Wheels id cars digitally, challenging them to break records in both the real and virtual worlds. With the added ability to measure and clock speed, count laps and measure distance traveled on specially-designed tracks and playsets, Hot Wheels id amplifies the physical experiences kids have known for generations through digital play, says Chris Down, chief design officer at Mattel. The line includes:

• Hot Wheels id premium die-cast vehicles are equipped with wireless technology that stores each vehicle’s performance data and makes them uniquely identifiable.

• Hot Wheels Race Portal scans your Hot Wheels id vehicles into the app, tracks speed and counts laps via infrared sensors, and connects with your classic Hot Wheels track. The Race Portal includes two exclusive Hot Wheels id vehicles.

• Hot Wheels id Smart Track Kit features a new Hot Wheels track design to boost speed and enhance racing, jumping and crashing, while also adding total distance traveled to your vehicle stats. 

• Hot Wheels id App hosts your virtual garage of Hot Wheels id vehicles to collect, race, jump, crash, level up and compete, as well as hundreds of challenges and digital races to keep the fun going.

Pricing for a single Hot Wheels id vehicle is $6.99, Hot Wheels id Race Portal is $39.99 and Hot Wheels id Smart Track Kit is $179.99. The free-to-play Hot Wheels id App is available to download here.