The majority of smartphone owners use navigation apps and most prefer Google Maps, according to new survey data from The Manifest. It has 67% of the market compared to 12% for Waze, 11% for Apple Maps, and 8% for MapQuest.
Other details from The Manifest survey include:
Guess we’ll see if Apple’s planned revamp of its Maps app helps it gain ground on Google Maps.
The Manifest is a site that “compiles and analyzes practical business wisdom for innovators, entrepreneurs, and small and mid-market businesses.” The survey includes responses from 511 smartphone owners who use at least three different apps daily. The respondents were primarily female (72%). Age was split among respondents: 18 to 24 years old (15%), 25 to 34 (28%), 35 to 44 (21%), 45 to 54 (18%), 55 to 64 (12%), and 65 and over (5%).
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