Global searches for ‘iPhone 12’ peaks with Nigeria, Singapore driving interest

Apple announced details on its iPhone 12 mini, iPhone 12, iPhone 12 Pro, and iPhone 12 Pro Max this week. Data presented by Stock Apps indicates that the global interest in the keyword “iPhone 12” has skyrocketed over the last 12 months. 

According to the data, by the week ending October 11, the searches attained peak popularity of 100. The surge in searches began rising from the week ending August 16th when the popularity score stood at 32. The searches had grown by 143.75% by the week ending September 13 with a score of 78. The searches began to spike ahead of the October 13 release of the device.

The Stock Apps data also reviewed the countries leading the interest in iPhone 12. Nigeria occupies the top spot with a peak popularity score of 100. Ghana is second with a score of 96 followed by Singapore at 92.

The United Arab Emirates lies fourth with a score of 88 while Hong Kong is fifth with a score of 82. The United States has a popularity score of 50 to occupy the 23rd spot.

The Stock Apps research explained some of the reasons behind low interest from Americans in the iPhone 12. According to the research report:

“From the data, the United States, one of Apple’s largest markets trails other regions in terms of iPhone 12 interest due to factors like existing local promotions. Like other Apple products, the company carried out promotions in the US gearing up people on what to expect once the new device is out. The promotions, therefore, equipped most Americans with some general knowledge about the device before the launch.”