This brings to mind the ol’ saw that 99% of all statistics are made up: a survey by Fluent, a database marketing company, released earlier this month said that updates to Siri and the unlocking of the personal digital assistant’s software development kit could be a key factor in future iPhone adoption. Today new research from Fluent says that Siri is unlikely to increase iPhone sales.
The marketing company says that its latest esearch, based on a poll of 2,144 American adults conducted on June 3, 2016, found that:
“Overall, Apple needs to recapture that ‘wow’ factor, and could potentially do so with more aggressive moves into the automotive and television markets,” says Matt Conlin, President of Fluent. “Many consumers have been trained not to expect major improvements in Apple’s new releases. Our research indicates low expectations for the new iPhone, iPad and Mac, with nearly half of consumers expecting little to no change in the next generation of products.”
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