In his latest “Power On” newsletter, Bloomberg’s Mark Gurman says Apple won’t launch a second-generation version of its Vision Pro headset until the end of 2026.
In his latest “Power On” newsletter, Bloomberg’s Mark Gurman says Apple won’t launch a second-generation version of its Vision Pro headset until the end of 2026.
He says such a device is at least 18 months away. Gurman says Apple is still trying to figure out how to make it less expensive to purchase, though the tech giant is still “flummoxed” on how to do this. The Sellers Research Group (thats me) also thinks Apple is looking into ways to make the spatial computer more comfortable to wear.
About the Vision Pro
Demos of the Apple Vision Pro at Apple Stores in the U.S. can be reserved on Apple.com. To reserve a free Vision Pro demo online, go here, then follow the steps to book an appointment at your local Apple Store.
Pricing for the Vision Pro starts at US$3,499 with 256GB of storage. ZEISS Optical Inserts are available: $99 for reading lens and $149 for prescription lens.
Gurman’s info is from the free edition of “Power On”. If you like it, consider subscribing to Bloomberg.com—you’ll receive the newsletter earlier and get exclusive access to a Q&A section.
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