Conviva: Apple TV set-top box has 8.75 percent of the connected TV device market

Roku remained the leader among connected TV devices, capturing half of the total viewing time for the category in the second quarter of 2020. Amazon Fire TV captured 29%, Apple TV 8.7%, Chromecast 7.3%, Android TV 3.6% and Humax 1.3%, according to Conviva, which specializes in global streaming media intelligence.

This means Apple’s set-top box was now .3% from the research group’s quarter one report. Perhaps a revamp will spur sales. A new version of the Apple TV is expected this year with a redesigned remote, either an A12X or A14 chip, and higher storage options. 

Data for Conviva’s State of Streaming report was primarily collected from Conviva’s proprietary sensor technology currently embedded in three billion streaming video applications, measuring in excess of 500 million unique viewers watching 150 billion streams per year with 1.5 trillion real-time transactions per day across more than 180 countries. Year-over-year comparisons were normalized at the customer level for accurate representations of industry growth. The social data is comprised of data from over 1200 accounts, over 5 million posts and over 7 billion engagements across Facebook, Twitter, Instagram and YouTube.