The “2021 Cell Phone Brand Loyalty Report” from SellCell (a site for selling phones online), which surveyed over 5,000 U.S. smartphone users, finds that brand loyalty for Apple is at an all-time high while Android brands take a dive.
Thanks to the COVID pandemic, 2020 was a rough year for smartphone vendors.
Following a decline in the first three quarters, however, the smartphone shipments saw a positive rebound in quarter four thanks to heavy demand for iPhone 12 units, which also helped Apple beat its rival Samsung in sales for the first time in four years.
The SellCell urvey reveals the brand loyalty for Apple is at an all-time high of nearly 92% (up from 90.5% in 2019). Meanwhile, Samsung loyalty has dropped 11.7% from 85.7% in 2019 to 74% in 2021. Other key points from the SellCell survey:
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