The market is so crowded now that every new company will fail if it doesn’t stand out and be catchy. This is because there is already a company catering to every niche under the sun.
In order to win over clients from competitors, new companies and startups need to do proper domain name branding. This is necessary if they want to be memorable and stand out in people’s memory.
We won’t be guiding you step-by-step on how to do a domain search in this article. It will be our goal to share with you all the different ways in which proper branding will help your business. Get ready to learn everything you need to know about the process!
What Makes a Great Brand Name?
Before you go and perform a domain search, you will have to understand your own organization first and what makes it viable. There are plenty of things to consider when choosing a name for an organization, and the kicker is that there isn’t really a magic formula that you can apply. Sure, there are name generators you can use for inspiration and competitors that you should avoid, but other than that, what should you look for?
Below, we have included a few guidelines that you can take inspiration from:
- Make the name as distinct and memorable as possible. It doesn’t matter how fancy or perfect it is if people can’t remember it;
- Make it easy to pronounce and type. Accessibility is key. Make sure it is understandable if said out loud or spelled over the phone. If the spelling is easy to get wrong while typing quickly, change it. You don’t want people to make a mistake while Googling;
- Make it something you can represent graphically through art and symbols. You’ll want to create symbols and logos that represent the name and are synergistic with it;
- Make sure that the name grows with the company and supports diversification into other niches. Selecting a name that is highly specific won’t work if you eventually grow into other industries.
While not a strict guideline, this should at least kick-start brainstorming.
How to Choose an Evergreen Brand Name
Naming an enterprise is nothing less than a journey of self-discovery. Here are a few steps you can take to make sure that you get it right.
Define Your Values
To pick something that fits, you must figure out what the image is for the company. To that end, you should be able to answer the following questions:
- Why does the organization exist?
- What kind of future will it contribute to?
- What principles apply to the company?
Once the personality and goals are clear, it will be far easier to pick out a good identity.
Identify the USP
USP stands for a unique selling point. It refers to the qualities that make the organization stand out as unique. Why should customers choose this company over the others that have a foothold in the industry already? What makes this one stand out? What special product or service does it provide that nobody else does?
All of these points build up the image of the company and give people a reason to want to invest in it. Consider what your competitors are doing and seek to distinguish yourself from them.
Look at What Already Exists
There is no point in taking something that’s already out there. This will only create confusion for your customers, and nobody wants that. This is where you need to sift through pre-existing trademarks to make sure that you’re not infringing upon anybody else’s creativity. If you do, they will be well within their rights to serve you a cease-and-desist order. Make sure to go through a domain name pricing guide while you’re at it.
Advantages of a Unique Online Identity
Why does creating a unique identity matter for a company? Let’s explain this by listing the various advantages that come with it:
- Branding keeps customers coming back after they acquire a product or service;
- A strong label can help you stand out as a well-established business with values people can relate to;
- It effectively draws influencers, content creators, social media marketers, and concept builders. This increases your audience since consumers trust their favorite influencers and content creators;
- A customized brand might help you attract the right customers.
A Few Words in Closing
Standing out is pretty much a requirement in the business world. Customers are more inclined to buy a product if they recognize its color, theme, and logo. They know the brand and its values. From simple and minimalistic to flamboyant and eye-popping, a good label will always stand out and inspire loyalty in people.
Armed with this primer, you will now be able to name your company something that resonates with your niche!
