Black Friday spending sets a revenue record at the Apple App Store

U.S. consumers spent an estimated $52 million on Apple’s App Store on Black Friday, setting a new single-day revenue record for the store. This marked an increase in spending of 31.6% over 2017’s Black Friday, when gross revenue on the store hit an estimated $39.5 million, and 31% more than Christmas 2017’s $39.8 million tally, according to new Sensor Tower Store Intelligence.

The app intelligence firm’s data indicated that approximately $117.3 million was spent by App Store users outside the U.S. on Black Friday, for a global total of $169.3 million, up 18.4% from 2017. The year-over-year growth of 31.6 percent in the U.S. between Black Friday 2017 and 2018 was slightly greater than the 29.2% increase between 2016 and 2017.

The $52 million spent on the U.S. App Store was more than double the $23.9 million Sensor Tower estimates Google Player users spent on the same day. At a combined $75.9 million, this figure sets a record for the most ever spent on a single day across both stores in the U.S.